

“We want to make sure, first and foremost, that people have exactly what they need, nothing more, nothing less.

“Compliance is of the utmost importance to us,” John tells me.
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Without this peace of mind, the full satisfaction of life-defining family adventures will, in Lifestyle’s estimation, never reach full potential. Providing fully compliant campers that customers can take with them to realise the holidays of their dreams is a cornerstone principle of Lifestyle.
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We want to be regarded as responsible corporate citizens, invested with an obligation to help people learn more about how to use our products, safely”. “We see ourselves as more than being, simply, a company that manufactures and sells campers. Corporate responsibility is at the heart of our business. We don’t just say ‘yeah, yeah, yeah’ to everything and then send people on their way with something way too heavy for their vehicle and hitch set-up. “That’s why we offer the extra load-bearing capacity that a dual axle affords. “We want every person who chooses a Lifestyle camper to leave the showroom with a product exactly right for their needs,” John says. Not only will they properly analyse and develop each particular ‘to-spec’ requirement, they will seek to discover why the requirement has been made in the first place and gently suggest additional requirements based on their expert interpretation of matters raised during customer pre-production meetings. They regard the often misused term ‘to-spec’ as a chief guiding principle. Lifestyle takes this part of the process with the utmost responsibility. For instance, requests for extra water tanks, extra batteries, or extended off-grid-living functionality start to bring the dual axle option into play. The dual axle is a version for those who wish to trick their options up to maximum. He wanted to be as astute with us, in testing mode, as he is with each customer. John wanted us to see the interior configurations and offroad handling capability of both the single and dual axle versions of the Reconn R4. Lifestyle are committed to ensuring that each finished camper is ultimately delivered to a standard that hits the original customer brief, precisely. Throughout our four days of often rigorous testing, it quickly became clear exactly what John was talking about. They actively steer their customers towards ultimately realising their best possible camper, not only for present needs, but for future camping adventures, as well.Īnd if configuration arrangements change over time - more kids, kids leave home, or whatever it is that may happen to eventuate - then Lifestyle will help organise and begin a whole new process to identify the best possible bottom-up refit for whatever this new, revised set of off-grid camping ambitions entails. Lifestyle not only listen carefully to each customer during the order process, they also manage to tease out future offroad, off-grid camping ambitions before, in many cases, the customer has even imagined the intrepid possibilities that lie before them. “But of course, the same camper can be tooled-up differently down the line, we can add or subtract bunks and adjust the dinette set up around the ensuite later on, should it be requested". “For a couple, we felt the appeal of an ensuite was obvious, even being able to choose separate cubicle compartments for the toilet and shower prior to final fit-out, if that’s their desired final fix. The R4 comes standard with a forward-positioned ensuite. “Reflecting the personality of our customers through the camper they ultimately select is a key attribute of all Lifestyle campers,” John Swinglehurst, MD of Lifestyle Campers, tells me around a fire of Guy Fawkes night proportions after a busy first day’s testing. A Reconn R4 is hyper adaptable, hyper usable and it should prove to be hyper distinctive to however you see your own personal camping adventures unfolding.
